Shopping Malls
Increase the efficiency of your shopping mall areas by measuring the real potential and performance of your entrances, hallways, and key spaces.
Mall traffic statistics show that Shopping Malls draw vast numbers of visitors, mostly because of the extensive shopping opportunities they provide, but also for their entertainment value. Each shopping mall visitor follows a specific path based on their shopping goals and impulse created by the layout of the mall.
With the help of mall traffic counters and the analytics they provide, mall managers have the power to shape each visitor’s journey, as long as they have the necessary intelligence about their behavioral triggers. Moreover, mall customer counters help managers reach optimum efficiency within their malls, by measuring their visitor traffic in each space, setting the rents of these spaces accordingly, and justifying the value to their tenants by using shopping mall people counting.
Real-time Occupancy benefits:
.png)
Live-monitor Occupancy & Traffic
Integrate occupancy data into your application through an API, and keep your customers updated on the safety of your mall and anchor stores.
.png)
Display Occupancy Recommendations
By installing digital screens at the various entrances of your mall and anchor stores, you can coordinate the waiting times and safety of both customers and staff.
.png)
Facility Management Per Zone
Optimize facility management per different zones like toilets, food courts, elevators, etc., to provide sanitization depending on traffic, and optimize your energy usage per zone.
.png)
Enable Push Notifications
Keep your staff informed with mobile alerts and emails when traffic thresholds are breached.
People Counting Benefits for Shopping Malls:
Real Time Traffic
Mall Traffic Counter counts the number of people entering and exiting your malls with 99.9% accuracy, in real time. Compare your weekend traffic with your weekdays, or that of last week, last month and last year.
Benchmarking
Compare the traffic flow between your shopping malls, locate your highest and lowest performing malls according to mall traffic statistics. Analyse their performances for benchmarking, then increase effectiveness of your low performing locations.
Staff Optimization
Optimize cleaning and security staff operation in accordance to the number of visitors and their needs within your malls during power hours. Increase overall customer satisfaction.
Floor Performances
Shopping malls customer counter gives you the exact number of visitor per floor on an hourly and daily basis. Compare floor performances, and optimize customer experience accordingly.
Weather Correlation
Discover if your traffic flow is affected by the weather forecast. Make well established visitor traffic predictions for future months by analyzing correlation data.
Peak Hours
Discover your power hours in which your malls generate most traffic with shopping mall analytics. Manage events and marketing campaigns accordingly.
Evaluate The Attraction
Discover the attention level within your malls. Keep track of which areas are most visited, and why. Compare the traffic within your interest areas, whether these are your Cinemas, Food Courts or Game Rooms.
Floor Performances
Count the number of people entering each store within your mall, in order to get a better understanding of how many customers are visiting which stores. Optimise the rent of your key spaces.
Zone Analytics for Shopping Malls:
Popular Area Detection
Discover the popular areas your clients are being attracted to within your mall. Understand the reasons behind the performance of these successful areas, and apply this knowledge to other areas to reach the same performance level or higher, across your mall.
Marketing Effectiveness
Measure marketing effectiveness by analyzing the success of your events, campaigns and different media channels used in different zones across your mall, delist the least attractive activities.
Measure Anchor Occupancy
Track how attractive your Anchors are for your customers.
Measure the number of people visiting your restrooms, food courts, cinema area, game rooms, so you can allocate rents of nearby stores accordingly.
